Responsibilities:
- Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management;
- Implement new launches, maintain growth in pillar products and animate core catalog;
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
- Adapt communication material (imagery, digital, point of sale);
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines;
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.);
- Effectively prepare clear messages for senior management;
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
- Higher Education;
- Experience in brand marketing in international FMCG company;
- Drive for results;
- Attention to Details;
- Planning.
- Competitive salary according to market of international companies;
- Potential annual bonus;
- Medical Insurance;
- Life Insurance;
- Employee Assistance Program;
- Learning and Development.