Senior Marketing Coordinator

This is an exciting opportunity to be a key contributor to a growing startup Calmoura where your work will directly impact revenue and growth. If you’re ready to roll up your sleeves, take ownership, and make a difference, we’d love to hear from you!

About the Role:

We are looking for a Full Stack Marketer to drive impactful marketing campaigns from strategy to execution with precision and passion—be the hands-on leader we need! Help us spread Tarot wisdom to the world and raise human consciousnesses.

The Six Non-Negotiables Of This Role Are

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media.
• Being tech-savvy. You don’t need to be a technical expert but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with it and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when and how. The attitude of continually starting things on your own is very important.

What you’ll be responsible for:

• Funnel Creation & Optimization – Design and manage marketing funnels, analyze performance, and implement data-driven improvements to boost conversions.
• Develop and execute email marketing campaigns and manage CRM systems: Write, schedule, and optimize emails, automations, and workflows. Improve open rates and conversions through A/B testing and data analysis.
• Writing and editing marketing copy, for various channels such as social media, email, and website content.
• Content & Social Media Management – Develop a content calendar to create and schedule content. Manage the company’s social media presence, engagement, and content repurposing across platforms.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
• Tracking KPIs and campaign performance: Monitor key marketing metrics, including website traffic, lead generation, funnel performance, and campaign effectiveness. Use analytics to identify trends and optimize marketing strategies.
• Oversee the production of marketing visuals and video content – Coordinate with graphic designers and videographers to develop graphics, lead magnets, brochures, landing pages, and video content. Ensure quality, brand consistency, and timely delivery.
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Coordinating and executing events, such as trade shows, conferences, and product launches.
• Cross-functional and external collaboration: Work with sales, product, and customer service teams to align marketing initiatives with business goals. Manage sponsorships and partnerships to expand reach and brand awareness.

You’ll be a great fit if you have:

• 5+ years of experience in marketing.
• 3+ years of experience in building marketing funnels.
• 2+ years of experience selling online courses, especially in the new-age or Tarot industry.
• Email marketing and copywriting experience
• Experience creating detailed briefs for designers and editors to ensure fully aligned page graphics.
• Experience using marketing automation platforms to manage email campaigns, audience segmentation, workflows, and funnels (e.g., HubSpot, Marketo, Pardot, Klaviyo, ActiveCampaign, ClickFunnels, GoHighLevel).
• Ability to work independently in a 9 AM - 5 PM EST time zone (possibility to work part-time).
• Willingness to learn and get hands-on and contribute to completing tasks.
• Native or bilingual proficiency in English

Nice-to-have’s:

• Experience with ClickFunnels, Kajabi, or Klaviyo.

What’s in it for you:

• Remote Work: Enjoy the flexibility of working 100% remotely from the comfort of your home or any location worldwide.
• Unlimited Vacation: Take as many vacation days as you need to ensure you are well-rested and ready to tackle new challenges.
• Professional Growth: As we are a small company, you'll have the chance to engage with various aspects of the business, fostering your professional development.
• Personal Development Fund: We support your ongoing learning journey by providing a personal development fund each year.
• Emergency Fund: We offer an interest-free emergency fund with comfortable payouts to help you in times of need.
• Company Retreats: While we are a fully remote company, we believe in teamwork and we want you to feel you belong here. We strive to organize yearly company retreats where everyone is invited. We believe in hard work, but also in having a good time!

Interview flow:

• Application: Everything starts with getting in touch. The best way to express your interest is by applying online.
• HR Interview: If your profile aligns with our requirements, we'll invite you for an HR interview.
• Paid Test Task: You’ll be given a relevant paid test task to complete.
• Online Interview: You’ll participate in two online interviews with our co-founders.
• Reference Check: We will kindly request you to arrange a reference check before we extend a job offer.

If this opportunity resonates with you, we are excited to meet you and welcome you to the Calmoura team!