Public relations officer (PR Officer), to Africa

We would like to clarify that this position requires relocation to Africa.

As a Public relations officer (PR Officer), you will be responsible for managing and maintaining the organization's public image and reputation. You will work closely with the PR Director and partner PR-agency to develop and execute strategic public relations initiatives and campaigns that enhance the company's visibility, credibility, and positive perception.

Key responsibilities:

Media relations:

• cultivate and maintain relationships with media;
• monitor media coverage and prepare timely reports;
• write and distribute press releases and media kits;
• respond to media inquiries and arrange interviews.

Content creation:

• develop compelling, newsworthy content;
• organize creating engaging visual content to accompany PR campaigns.

Brand management:

• ensure brand consistency and integrity across all communication channels;
• develop and maintain brand guidelines;
• support the development and implementation of marketing collateral;
• identify and execute partnership opportunities with relevant organizations or influencers to enhance brand positioning.

Event management:

• plan, organize, and execute press conferences, product launches, and other public events;
• monitor and report on the effectiveness of events.

Social media management:

• monitor and manage the company's social media channels;
• develop and maintain an editorial calendar for social media content;
• analyze social media metrics to measure the success of PR efforts.

Crisis management:

• assist in the development of crisis communication strategies;
• act as a spokesperson as and when required, during crisis situations.

Stakeholder engagement:

• foster relationships with key stakeholders, including customers, partners, and government agencies.

Monitoring and reporting:

• monitor media coverage and industry trends to identify opportunities and threats;
• prepare regular reports on PR activities;
• track KPIs to measure the success of PR campaigns.

Calendar and schedule management:

• manage the PR calendar, schedule appointments, meetings and travel arrangements;
• coordinate and prioritize meeting requests, ensuring efficiency;
• prepare meeting agendas, materials and minutes as required.

Key Performance Indicators (KPI):

• increase in positive media coverage;
• improvement in social media engagement metrics;
• maintenance of response time during crises;
• increase in event attendance;
• assessment of stakeholder satisfaction.

Requirements:

• higher education in PR, communications, or related fields;
• at least 3 years of experience in PR;
• excellent written and verbal communication skills;
• knowledge of media relations and social platforms;
• creativity and analytical skills.