Content Marketing Writer (B2B, Organic Growth)

Pushwoosh is a leading omnichannel customer engagement platform that enables 250+ large businesses and 80K+ small businesses to send automated marketing communications across mobile and web. Our customers span industries and regions, with a strong presence in Europe, North America, the Middle East, and South Africa.

Over the past few years, Pushwoosh has significantly improved both the quality and volume of the content we produce in-house. In 2024, we saw a strong increase in organic traffic, and now, we’re looking for a passionate Content Marketing Writer to accelerate and scale this growth.

What you will do—first three months:

• Become our second full-time in-house Content Marketing Writer, learning the ins and outs of Pushwoosh’s subject matter and internal content workflows;

• Write TOFU blog posts that attract relevant organic traffic to the Pushwoosh blog. Our goal is to multiply our current traffic metrics over the course of 2025;

• Streamline content production by working alongside AI tools and repurposing existing content;

• Strike the right balance between quality and quantity in content production. While we encourage leveraging AI to the fullest, one-click copy-pasting from Gemini/ChatGPT is not an option “in today’s fast-paced digital environment.” Your content should incorporate Pushwoosh’s internal knowledge, exclusive research, and real-world examples from our extensive archives;

• Contribute to keyword strategy from day one. We expect you to critically assess assigned keywords, understand intent, and analyze top-ranked content to create articles that outperform competitors;

• Publish your blog posts using Astro;

In the following months, you will:

• Optimize existing content to improve organic search rankings, using tools like Semrush, Surfer SEO, and Pushwoosh’s accumulated internal knowledge;

• Create feature pages to highlight and promote our most searched product features;

• Experiment with on-page conversions, testing CTA banners, buttons, and links in our newly redesigned blog;

• (Ideally, over time) Take on keyword research from the Head of Marketing;

You’ll be a great fit if you have:

• 3 years of experience in B2B content creation for martech/SaaS companies, preferably covering marketing topics;

• Advanced English proficiency (near-native fluency);

• Solid knowledge of on-page SEO. You don’t need to be an SEO specialist, but you should have hands-on experience creating content optimized for organic search and, ideally, conducting keyword research;

• Experience using AI tools for prompting and editing;

• Self-motivation—you take initiative rather than wait for direction or micro-management;

• (Bonus) Experience with, or willingness to learn, Astro and WebFlow for content publishing;

What we offer:

• Fully remote position in a stable IT company;

• Competitive salary in USD and benefits;

• Work on your terms with no micromanaging or rigid 9-to-6 schedule;

• A results-oriented culture that fosters collaboration, growth, and creativity while; offering the support necessary for success;

Portfolio review: Please send us three of the best blog posts you’ve published. Make sure to include your comments on why exactly you chose these pieces. You may feature links to your works in your cover letter—we’ll be pleased to read them!