User acquisition marketing specialist (USA)

Build apps that truly make a difference.
We’re a fresh and ambitious AI studio creating meaningful, in-house products that empower people through better mental health, education, and personal growth. Our work combines human empathy with cutting-edge AI — and we’re just getting started.

Role Description
We’re looking for a creative and experienced Marketing Specialis to join our passionate, fast-moving team. If you’re excited by the idea of building mobile apps that are not just smart but soulfully designed — we want to hear from you.

Responsibilities:

• Develop, implement and test ads creative ideas and strategies
• Plan, launch, and optimise advertising campaigns for mobile apps across Facebook Ads, TikTok Ads, Apple Search Ads, Google Ads, and other platforms.
• Drive traffic acquisition using Web-to-Appand Web-to-Web funnels.
• Take full ownership of the project’s UA strategy: set goals, generate and test growth hypotheses, and scale winning campaigns.
• Collaborate with product and analytics teams to test new ideas and achieve optimal results.
• Analyze campaign performance, channels, formats, and creatives to identify growth opportunities.

• 3+ years of experience in mobile app marketing and user acquisition.
• Strong understanding of subscription-based monetisation models.
• Hands-on experience with Facebook Ads, TikTok Ads, Apple Search Ads, Google Ads, and other platforms.
• Proven track record of working with Web-to-App and Web-to-Web funnels.
• Ability to independently plan and execute UA strategies.
• English level — Intermediate or higher.

Nice to Have:

• Experience promoting apps in Mindfulness or Health & Fitness categories.
• Experience developing, testing, and optimising web funnels.

• Hybrid/ remote work
• Competitive compensation
• Challenging and variable tasks
• The opportunity to influence the product and test your own ideas.