Genesis Group AG
CRM Manager (Email & Push, Analytics). Middle/Senior
Не указана
- CRM
- Аналитика
- E-Mail Marketing
- Push-маркетинг
- Email маркетинг
- Английский язык
- Аналитическое мышление
- Работа с большим объемом информации
- Анализ данных
- Digital Marketing
- Русский — C2 — В совершенстве
- Английский — C1 — Продвинутый
We’re Hiring: CRM Manager (Middle/Senior)
Location: Remote
Format: Full-time
About Us
We are a fast-growing digital product company with a million-strong user base worldwide . Our mission is to build long-term relationships with our users through relevant, personalized, and timely communication. We believe that CRM is more than just email and push — it’s about creating an exceptional user experience, increasing LTV, and maximizing retention .
About the Role: CRM Manager
We’re looking for an expert who will take full ownership of our current system: create, maintain, and enhance push and email campaigns, dive deep into the product, and take our CRM to the next level ✨. In this role, you will work with push and email communications, analyze data, and focus on boosting user engagement and conversions.
✍ Key Responsibilities
- Plan, launch, and optimize push & email campaigns
- Maintain and modify current campaigns and flows
- Write engaging copy for campaigns (with optional support from a copywriter)
- Develop new flows, segments, and one-off campaigns based on user behavior
- Conduct A/B tests and validate hypotheses
- Analyze campaign performance (open rate, CTR, conversion, retention), identify growth opportunities, and iterate
- Work with internal tools + SendGrid (API & Marketing) + Stripo for template design
What We’re Looking For
- 2+ years of experience in CRM, preferably in digital products
- Knowledge of basic HTML markup
- Strong analytical skills with campaign metrics (OR, CTR, CVR, retention)
- Understanding of segmentation principles, trigger flows, and user scenarios
- Ability to write short, clear, and engaging copy in Russian and English (C1+)
- Experience with HubSpot or similar CRM systems is a plus
Why Join Us
- Fully remote work in a stable company
- Team that values initiative, transparency, and a systematic approach
- Product with millions of active users and rich data to work with
- Real influence on processes, not just execution