Key responsibilities:
- Go-To-Market (GTM) Planning & Execution:
- Develop and execute comprehensive GTM plans for marketing campaigns and promotions, outlining key objectives, target audiences, messaging, channels, and timelines.
- Collaborate with cross-functional teams (product, sales, creative, etc.) to ensure seamless execution of GTM plans.
- Track and analyze the performance of GTM strategies, providing insights and recommendations for optimization.
- Budget Management:
- Assist in the development of the annual marketing communications budget.
- Manage campaign and promotional budgets
- Track and reconcile expenses, providing regular budget updates to the HOD.
- Identify cost-effective marketing communications solutions.
- Departmental Coordination:
- Coordinate the activities of the marketing communications team to ensure alignment with overall marketing objectives and timelines.
- Serve as a central point of contact for internal departments regarding marketing communications initiatives.
- Content Development & Execution:
- Ensure all marketing communications materials are consistent with the brand guidelines and messaging.
- Manage content calendars and ensure timely delivery of marketing communications assets.
- Strategic Planning Support:
- Provide insights and recommendations for optimizing marketing communications strategies based on data and performance analysis.
- Reporting & Analysis:
- Prepare regular reports on marketing communications activities, including GTM performance, budget utilization, and campaign results.
- Analyze marketing communications data to identify trends, opportunities, and areas for improvement.
Requirements:
- University degree with a major in business, marketing
- Basic knowledge and understanding of marketing strategy
- Advanced user of MS Office, especially Excel and Power Point
- Fluent knowledge of English, Russian and Uzbek languages
Key Skills:
- Strategic Planning
- GTM Strategy
- Budget Management
- Project Management
- Communication (Written & Verbal)
- Analytical Skills
- Collaboration
- Problem-Solving
- 5/2
- Lunch compensation
- Medical insurance
- MBO Bonus