Performance Marketer

Location: Remote
Commitment: Full-time
Reports to: Founder & CEO

About The Cycle

The Cycle is the first ready-to-drink beverage designed to help women enjoy their cycle. Backed by real ingredients and science, we’re on a mission to make period and PMS relief as normal—and as joyful—as your morning matcha.

We’re now scaling across retail, DTC, and social channels—and looking for a performance marketer who blends analytical rigor with creative instinct. Someone who loves testing, optimizing, and storytelling through numbers.

What You’ll Do

1. Own Growth Strategy

• Develop and execute paid media strategy across Meta, TikTok, Google, Amazon, and emerging platforms.

• Build and manage full-funnel campaigns (awareness → retention) with clear CAC and ROAS goals.

• Identify new channels and growth opportunities to accelerate customer acquisition.

2. Optimize Performance

• Continuously test creatives, copy, audiences, and offers—using rapid experimentation to drive scale.

• Partner with the creative team to translate insights into high-performing ads that convert and stay true to the brand.

• Monitor KPIs and create weekly performance dashboards and insights reports.

3. Retain & Reactivate

• Lead CRM segmentation, retargeting, and email/SMS growth campaigns.

• Test subscription and loyalty strategies to maximize LTV.

You Bring

• 3+ years in growth or performance marketing (CPG, DTC, or wellness brand experience a big plus).

• Proven success managing >$50K/month ad budgets and optimizing for CAC/LTV.

• Strong understanding of Meta Ads, TikTok Ads, Google Ads, GA4, and attribution tools.

• Analytical mindset with comfort in spreadsheets and dashboards.

• A balance of creative empathy and data discipline.

• Passion for women’s health and changing how society talks about it.

AI & Automation Tools (Bonus if experienced with):

• Attribution & Analytics: Triple Whale, Northbeam, Rockerbox

• Optimization & Bidding: Madgicx, Revealbot, MarinOne

• Forecasting & Insights: Pecan, Akkio, Delve AI

• CRM & Retention Intelligence: Klaviyo Predictive Analytics, RetentionX, Black Crow AI

• Automation & Reporting: Zapier, Looker Studio, Notion AI

❤️ Why Join The Cycle

• Be part of redefining women’s health—one can at a time.

• Fast-growing startup with room to experiment, own, and lead.

• Work closely with the founder team (ex-Snap executive and top CPG operators).

• Competitive salary + equity + product perks.