Apps Marketing Manager (ASO & UA)

Key Responsibilities

• Strategy Development: Design, implement, and refine a comprehensive global marketing strategy for our mobile apps.

• Team Leadership: Lead and mentor our UA and ASO teams, fostering a culture of data-driven experimentation and scaling.

• Scaling & Growth: Oversee the scaling of UA campaigns across multiple channels and ensure top-tier visibility through cutting-edge ASO techniques.

• Launch Management: Oversee and control the end-to-end process for new app launches and major updates, ensuring seamless execution and market impact.

• Funnel Optimization: Analyze the entire marketing funnel to identify bottlenecks and optimize conversion rates from first impression to long-term retention.

Requirements

• Proven Experience: 3+ years of proven experience in mobile app marketing with understanding of UA, ASO, sales funnels and analytics.
• UA Focus & Growth: A strong desire to build deep expertise in User Acquisition (UA). We provide training and hands-on mentorship to help you transition your existing skills into high-scale UA.

• Leadership Skills: Experience managing teams and a track record of driving professional growth within a marketing department.

• Data-Driven Mindset: Ability to translate complex data into actionable growth strategies.

• Language Proficiency: English at B2+ level or higher (expert verbal and written communication is essential).
  ​​​​​​​
  ​​​​​​​Nice to have

• Experience working with international markets;

• Experience in categories such as children’s products or edutainment;

What We Offer

• Schedule: 5/2; 7-hour workday;

• Payment for courses, business trips, and conferences for professional development

• 50% reimbursement of foreign language course fees

• 50% reimbursement of sports activities fees

• 50% reimbursement of medical expenses

• Paid vacation: 20 working days per year

• Friendly and responsive team, reasonable management