Digital manager

International tobacco company is looking for a Digital E-commerce Manager

Responsibilities:

• Lead and manage the e-commerce / digital team: task setting, performance tracking, team development.
• Launch and develop the corporate website: structure, content, product catalog, and user journeys.
• Ensure stable website operation (checkout, payments, user accounts) and improve UX.
• Collaborate with IT vendors on new features and platform improvements.
• Develop and execute e-commerce strategy across owned and partner channels.
• Manage online sales and optimize the full funnel from traffic to conversion.
• Build and manage partnerships with external e-commerce platforms.
• Develop and oversee digital purchase activation tools (e.g., chatbots), including requirements and performance monitoring.
• Control daily e-commerce operations: stock, pricing, content accuracy, and customer support.
• Analyze performance metrics (traffic, CR, CPA, AOV, retention) and prepare reports.
• Identify growth opportunities and implement best digital practices.

Requirements:

• Bachelor’s or Master’s degree in Marketing, E-commerce, IT, Business, or related fields.
• 5+ years of experience in e-commerce.
• Proven experience in managing digital teams (2+ people).
• Strong background in digital marketing (SEO, paid media, targeting).
• Experience with CRM and e-commerce platform integrations.
• Hands-on experience with chatbots (e.g., Telegram).
• Knowledge of CMS platforms (WordPress, Shopify, Bitrix, etc.) and basic HTML/CSS.
• Understanding of web analytics tools (Google Analytics, GTM, etc.).
• Experience with no-code tools (Tilda, Power Platform, etc.).
• Strong analytical skills (Excel / Google Sheets / BI tools); basic SQL is a plus.
• Upper-intermediate English (B2+).