PR & SMM Manager

Key responsibilities:

• Develop the communication strategy for the brand and individual vehicle models;
• Prepare annual and quarterly PR & SMM plans in cooperation with the agency;
• Plan newsworthy events, vehicle launches, and special projects;
• Set tasks for the agency, prepare briefs, and monitor deliverables;
• Review and approve content plans, PR plans, and creative concepts;
• Ensure a consistent tone of voice and visual identity across all communication channels;
• Oversee communications related to vehicle models, prices, promotions, and product advantages;
• Coordinate cooperation with the media, automotive experts, bloggers, and KOLs;
• Coordinate press events, test drives, presentations, and vehicle launches together with the marketing team;
• Provide dealers with approved content and communication materials;
• Monitor the quality of dealers’ local PR and SMM activities;
• Coordinate joint communication campaigns across the dealer network;
• Track PR & SMM KPIs and analyze reach, engagement rate, traffic, leads, campaign performance, Share of Voice, and competitor activity;
• Evaluate the agency’s performance monthly and provide recommendations for optimizing communications and budgets.

Requirements:

• Higher education in Marketing, Public Relations, Communications, Journalism, or a related field;
• Relevant experience in PR, SMM, brand communications, or a similar role;
• Proven experience in managing a PR & SMM agency;
• Experience in the automotive industry, preferably with an automotive distributor or dealer;
• Good understanding of the automotive market and automotive-related communications;
• Strong planning, analytical, project management, and communication skills;
• Fluency in Uzbek, Russian, and English;
• Knowledge of Chinese will be an advantage.

We offer:

• Work in an international automotive company.
• Professional development opportunities.
• Medical insurance.
• Comfortable office and supportive team.