We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.
Responsibilities
Responsibilities
- Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
- Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
- Conduct keyword research and execute SEO strategies to improve organic website visibility
- Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
- Implement traffic-generation strategies focused on delivering high-intent automotive leads
- Track lead generation and overall digital campaign performance across all active channels
- Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
- Prepare performance reports and deliver actionable recommendations based on analytical insights
- Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals
- 1+ years of digital marketing experience
- Hands-on experience with Meta Ads and Google Ads
- Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
- Strong social media and content creation skills
- Experience with Canva, CapCut, or similar tools
- Strong analytical, organizational, and communication skills
- Ability to manage multiple campaigns and work independently
- Automotive or dealership marketing experience is a plus
- Lead Generation
- Website Traffic
- SEO
- Paid Advertising
- Social Media Growth
- Conversion Rate
- Marketing ROI