SMM Manager

Key Responsibilities:

1. Social Media Strategy Execution

• Execute the social media strategy set by the Head of Growth across all platforms

• Manage the monthly content calendar for social: themes, formats, posting schedule

• Propose new content ideas, formats, and experiments based on audience insights and trends

• Ensure consistency of brand voice, tone, and messaging across all platforms

2. Content Creation — Copy & Visuals

• Write all social media posts: captions, stories, carousels, Instagram, x.com, LinkedIn articles, Telegram messages in ClickUp

• Create basic visual assets (stories, post templates, banners, highlight covers) in Figma using brand templates

• Prepare clear creative briefs for the Designer when complex or campaign-level visuals are needed

• Repurpose content from blog articles, podcasts, and PR materials into social-ready formats

• Coordinate with the Content Manager to align social content with articles and PR releases

3. Publishing & Community Management

• Publish content on all active platforms according to the content calendar via ClickUp & HubSpot planner

• Monitor and respond to comments, DMs, and mentions across all platforms on time

• Build engagement with the audience: polls, questions, interactive formats

• Identify and engage with relevant communities, conversations, and trending topics

• Manage the Tech Nomads Club community group in WhatsApp

4. Podcast & YouTube Publishing

• Publish new podcast and YouTube episodes across platforms (upload, descriptions, tags, thumbnails)

• Create social media announcements and teaser content for each new episode

• Coordinate episode scheduling with the Head of Growth

• Monitor podcast performance metrics (listens, downloads, subscribers)

5. Analytics & Reporting

• Track and report weekly on reach, engagement, follower growth, and post performance by platform

• Identify top-performing content and share insights with the Head of Growth

• Monitor competitor accounts and industry trends; bring relevant insights to the team

• Use data to propose adjustments to content strategy and posting schedule

General

• To be self-servicing, undertaking and maintaining records (including computerized records)

• To attend staff meetings, training sessions and service review meetings

• To carry out all duties with due regard to equality principles and to challenge discrimination

• To carry out all duties with due regard for the health and safety of yourself and others

• To carry out other duties which are commensurate with the duties of and responsibilities within this job description as directed by the Managing Director

Experience

• 2+ years as an SMM specialist or social media manager

• Portfolio of social media accounts you've managed (Instagram, LinkedIn, Telegram required)

• Experience writing copy for different platforms and adapting tone accordingly

• Experience with Figma or similar design tools for creating social assets

• Experience in ed-tech, digital products, or community-driven brands is a plus