Brand manager

A leading FMCG company with a strong presence in the food category and a well-established portfolio of brands. The company focuses on sustainable growth, innovation, consumer engagement, and continuous development of its product portfolio.

We are looking for a Brand Manager to drive brand growth, strengthen brand equity, and lead key marketing and innovation initiatives.

Key Responsibilities

• Develop and execute brand strategy and long-term growth plans;

• Drive brand growth across market share, penetration, sales, and profitability;

• Strengthen brand equity, including awareness, consideration, and preference;

• Analyze market trends, competitors, consumer behavior, and brand performance;

• Identify new growth opportunities across consumer segments, channels, and product categories;

• Lead New Product Development (NPD) and innovation projects from concept to market launch;

• Develop brand communication strategies and campaigns from scratch;

• Plan and execute integrated ATL, BTL, and Digital marketing campaigns;

• Manage marketing budgets and evaluate campaign performance and ROI;

• Contribute to brand / portfolio P&L management;

• Lead cross-functional projects in collaboration with Sales, Trade Marketing, Finance, Supply Chain, and other functions;

• Mentor and support junior team members.

Requirements

• 4+ years of experience in FMCG Marketing;

• Proven experience in Brand Management with ownership of a brand or product portfolio;

• Strong experience in NPD, innovation, and product launches;

• Experience developing and executing integrated marketing campaigns;

• Strong analytical and strategic thinking skills;

• Solid understanding of FMCG business and key marketing KPIs;

• Advanced proficiency in MS Excel and PowerPoint;

• English — Advanced level;

• Strong project management and cross-functional collaboration skills;

• Experience in mentoring or managing junior team members.