Job responsibilities
Promotion Strategy & Planning
- Plan and make promotion policies and strategies;
- Prepare budgets and submit estimates for program costs as part of campaign plan development;
- Stay informed on market trends, changes that affect planning;
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas;
- Coordinate activities of departments, such as sales, finance, and corporate affairs;
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations;
- Conduct research on consumer opinions and buying habits, and identify target.
Promotion Implementation
- Implement Confer with department heads the method, or product to be advertised;
- Prepare address program for BTL activities in cities;
- Working with CRM system, prepare system for each new launch to activate new SKU in fields;
- Developing new user profiles of hostess in CRM system;
- Develop hostess report monthly;
- Provide working conditions for hostess in fields;
- Provide transfer of marketing materials to agencies for conducting success working processes;
- Plan and provide finish goods for successful working processes;
- Provide finish goods inventory monthly for each agency
- Conduct training sessions for hostess and supervisors;
- Activation of new cities;
- Control activation mechanics in fields (daily audits of hostess in fields)
Promotion feedback
- Analyze marketing or sales trends to forecast future conditions;
- Analyze the effectiveness of marketing tactics or channels;
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion, Campaigns;
- Evaluate / modify methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
POSM / Marketing materials management
- Manage and oversee the development/production of POSM and marketing materials, ensuring quality, cost efficiency, and timely delivery.
- Plan and monitor POSM inventory levels to prevent shortages, overstock, and unnecessary write-offs.
- Manage the receipt, storage, issuance, and distribution of POSM to relevant teams, regions, and business partners.
- Conduct regular inventory checks and ensure accurate records of incoming, outgoing, and remaining stock.
- Monitor POSM usage in the market and continuously improve production, inventory, and distribution processes for operational efficiency
Communicate and cooperate with HQ
- Regularly report to HQ on what is needed
- Co-work with HQ regarding promotion plan & implementation
Professional Knowledge
- Leadership skills
- Strategic planning and resource allocation skills
- Negotiation and presentation skills
- Organizational abilities / Team building and team management
- Analytical skills, including methods of processing information using modern technical tools, communication and telecommunications systems, and computing technologies
- Understanding and application of business communication ethics.
A candidate with an understanding of:
- Product and packaging fundamentals, knowledge of KT&G brands on the market, understanding of the profile of adult smokers for each brand, and brand architecture
- In-depth knowledge of KT&G and competitor brand performance indicators in the local market
- The ability to identify and work with business challenges and opportunities of the brands, and the application of market research tools
- Available tools for communicating KT&G focus brands (point-of-sale materials, price tag placement, shelf positioning), profiles of adult smokers, and available interaction tools with adult smokers
- Practical application of available tools for brand communication and evaluation of their effectiveness; implementation of segmentation for touchpoints with adult smokers, as well as consumer segmentation and profiling.
Additional Skills
- Proficiency in MS Office
- Proficiency in logistics software and ERP systems (e.g., SAP).
- Strong English.
- Strong understanding of inventory management, shipping processes, and warehousing.
- Good communication and relationship with team members
- Excellent verbal and written communication skills.
- Strong organizational and planning skills.
- Self-starter with demonstrated strong work ethic.
Education
- Higher education (or postgraduate) in a related field
Work experience
- At least 2 years of relevant experience