SMM, PR & Content Manager

We're hiring an SMM, PR & Content Manager to turn IRBIS into a brand people follow, talk about, and call. You will own our social presence end to end, from strategy and scripts to filming prep and posting, plus our PR, our Snow Leopard Conservation initiative, and company events.
This is not a "post three times a week" job. Success means content that reaches 10,000+ views, builds a real fan base, and brings in leads that turn into booked jobs.

What you'll do

1. Social media & content strategy

• Build and run the content strategy for every IRBIS channel, with a monthly content calendar.
• Create content that consistently hits 10,000+ views and generates leads that convert into booked jobs.
• Grow IRBIS from a strong local name into a brand with an international-level look and voice, and a loyal audience of fans.
• Spot trends early and turn them into IRBIS content fast.

2. Content production

• Come up with ideas, write scripts and scenarios, and plan every shoot.
• Footage is filmed in San Jose by our leadership and technicians. Prepare them to film: brief them, coach them on camera, and give them simple shot lists they can follow in the field.
• Collect raw footage and work with our video editor to deliver finished content.
• Cut platform-specific versions of each video (length, aspect ratio, hooks, captions) and post them everywhere they fit.

3. Field content & listings

• Work with project managers and technicians to collect photos and videos from jobs, and independently turn them into content.
• Contact clients to get their consent and schedule on-site video filming.
• Post job photos and videos to Google Business Profile and Yelp on a regular cadence.
• Build and maintain the project portfolio on our website.

4. SEO collaboration

• Work with the SEO team to plan, create, and post content that supports our rankings.
• Follow SEO guidance on keywords, titles, descriptions, and tags so our content is easy to find and relevant.

5. PR

• Own IRBIS public relations: build relationships with local news, press, and journalists.
• Write and place at least 2 organic articles per month on outside platforms.
• Grow backlinks and brand mentions.
• Partner with other businesses for cross-posting and co-marketing.
• Find and book podcasts, interviews, publications, and award opportunities.

6. Snow Leopard Conservation

• Support and grow our Snow Leopard Conservation initiative.
• Find new ways to build the IRBIS brand around this mission: partnerships, campaigns, content series, and community activations.

7. Events

• Manage company events remotely from planning to follow-up, working with our on-site team.
• Work with event organizers and find new events that bring in leads and brand visibility.
• Hire and coordinate event staff.
• Track leads and results from every event.

What you bring

• 3+ years in social media, content, or PR, with a portfolio of content you created that hit real numbers.
• Proven ability to write scripts and hooks that make short-form video perform.
• Hands-on experience with every platform above, including what each algorithm rewards.
• Experience directing shoots and coaching non-actors on camera, including remotely over video call.
• PR experience: pitching press, placing articles, earning backlinks.
• Strong written English and a natural, human storytelling voice.
• Comfort with analytics and turning numbers into decisions.
• Organized enough to run content, PR, and events at the same time without dropping balls.

Nice to have

• Home services, trades, or local service business experience.
• Basic video editing (CapCut, Premiere, or similar) to make quick cuts yourself.
• Event planning or community management experience.
• Background in cause-driven or conservation marketing.

WORKING CONDITIONS:

• Working hours: 7am–1pm PST, Mon–Fri, remaining hours flexible.
• Work for the American market.
• Work in a rapidly developing company.