Purpose & Overall Relevance for the Organization:
Lead the development, execution, and optimization of omni-channel Marketing & Activation within the wholesale channel. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels.
Key Responsibilities:
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Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments.
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Ensure the global guidelines delivers against the accounts omni-channel marketing requirements.
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Create a plan for additional country or account specific omni channel marketing needs.
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Supervise and support specialist omni channel in account management and account marketing plan.
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Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
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Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
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Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.
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Create bespoke moments for relevant partners based on their category focus.
Omni-Channel WHS Planning & Execution
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Forecast and manage budgets based on the seasonal calendar, strategy, and order book.
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Oversee sell-out support budgets, ensuring cross-functional alignment with Sales, Finance, and line manager.
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Ensure on-budget delivery and compliance with internal audit requirements.
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Drive best-in-class space management and omni-channel executions.
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Support vendor, supplier, and agency sourcing and training with Omni Planning & Execution.
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Provide feedback on global toolkits to enhance WHS execution standards.
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Support development and rollout of consumer activations across CRM, DPC, social, and partner channels.
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Coordinate Back-to-Trade deliverables with DTC teams (training, reporting, implementation).
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Contribute to promotional and traffic-driving initiatives to maximize conversion at retail.
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Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
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Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC.
Training & Reporting
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Prepare reports on the implementation of all omni channel initiatives.
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Provide detailed budget reporting across omni channel executions.
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Deliver training to the Back to Trade Field team and partner store teams.
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Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation.
Key Relationships:
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External key account partner leads
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EMC Channel leads, sales managers, and their teams
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EMC Omni Planning and Execution Team
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EMC CTC, Brand Comms, Digital & MOPS
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EMC Finance team
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EM Hub omni channel team
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Market Omni-Channel agencies and vendors
Knowledge, Skills, and Abilities:
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Marketing and sales knowledge/experience across sport and fashion/lifestyle
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Strong collaboration ability
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Experience in Key Account Management & Negotiation skills
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Retail expertise
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Visual Awareness
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Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
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Proven track record in trade marketing, brand marketing, account management
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Excellent presentation skills
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IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced
Requisite Education and Experience / Minimum Qualifications:
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University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
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Over 3-4 years of retail, sales and/or marketing experience
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Fluent in English
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Proficiency in English/Kazakh