CMO (premium spirits), Warsaw

About the Company:

We are an ambitious premium alcohol platform looking for an entrepreneurial and strong leader to take full ownership of our marketing strategy, brand development, and business growth. We seek a candidate who can combine premium brand building with a laser focus on measurable performance marketing.

Key Responsibilities:

• Brand Strategy: Lead brand development, positioning, and the creation of a premium customer experience.
• Growth & Performance: Manage customer acquisition and retention funnels. You will work with Meta Ads, SEO, CRM, CRO, and analytics (GA4), making data-driven decisions rather than relying on intuition.
• Business Economics: Focus on key metrics such as CAC, LTV, ROAS, Contribution Margin, and channel profitability.
• Compliance: Navigate regulatory constraints within the alcohol market. You must understand communication boundaries while maintaining commercial effectiveness.
• Operational Leadership: Build the marketing function from scratch, manage the team and external agencies, and collaborate closely with the CEO and CFO.

Requirements:

• 4+ years of marketing experience, with at least 1 year in a senior leadership position.
• Strong expertise in digital and performance marketing (e-commerce, sales funnels).
• Experience in the premium segment, FMCG, or highly regulated industries (alcohol, tobacco, pharmaceuticals, fintech).
• Analytical mindset: deep understanding of unit economics and a drive to translate marketing efforts into profit.
• Entrepreneurial approach: readiness not just to plan, but to execute hands-on.
• Advantage: Experience scaling brands in the Polish market.

Ideal Candidate Profile:

We are looking for an operator, not just a strategist. You think like a business owner, thrive in ambiguity, make quick decisions, and hold high standards for quality and results.

Why Join Us:

We offer the opportunity to build a powerful brand and a marketing system that directly impacts company profitability. If you want to turn ideas into measurable commercial success, we look forward to hearing from you.

Conditions :

- Hybrid schedule - 5/2, 3 days remotely 2 days at the office

- Salary - 3000 -3500 euros net